Lucia Fernandez

About Me
Graphic Designer with 7 years creating brand identities, campaigns and digital content for retail, hospitality and tech brands. Turns briefs into clear, on-brand visuals that perform, and works fast across Adobe Creative Cloud and Figma. Portfolio: behance.net/sample-portfolio.
Education
- BA (Hons) Graphic Design, University of the Arts London, London, UK, 2018
Skills
- Brand Identity
- Typography
- Layout
- Illustration
- Motion Graphics
- Packaging
- Photoshop
- Illustrator
- InDesign
- After Effects
- Figma
- Client Presentations
Experience
- Led design for 12 retained clients and 60 projects a year.
- Rebranded a 25-store café chain, from logo to packaging and signage.
- Redesigned social templates, lifting engagement by 57%.
- Produced campaign assets for 8 product launches.
- Built a Figma design system that cut turnaround from 5 to 2 days.
Highlights
- 150+ projects delivered for 40 brands.
- 57% engagement uplift after a social media redesign.
- Complete rebrand for a 25-store café chain, from concept to signage.
- Shortlisted, Design Awards 2024, packaging category.
Certifications
- Adobe Certified Professional, Visual Design, Adobe, 2022
Languages
English: Native | Spanish: Conversational
Tools and Software
- Software: Photoshop, Illustrator, InDesign, After Effects, Figma
- Portfolio: behance.net/sample-portfolio
Additional Information
Nationality: Spanish | Driving licence: Valid, UK | Availability: One month's notice